I am seeing a lot of Mitt Romney ads on TV these days. There seem to be two kinds. One is fairly typical, consisting of centrist bromides that are carefully selected to appeal to moderates without hacking off his conservative base. Those ads are OK but dull.
The other ads are more exciting. They show Romney doing necessary, grown-up things, simply because they need doing, even if they are politically difficult -- even if they don't poll well. Those are the ads that make me like Mitt. They are the ones that end with the tag "I am Barack Obama and I approve of this ad."
Say, "Obama"... the name sounds familiar... wasn't he running for something, too?